₹950→₹760
↓ 20%
Growth Scenario
Paid acquisition was scaling faster than the funnel could convert.
A ₹35L/month D2C brand is growing, but creative fatigue and PDP friction keep pushing CAC up whenever spend increases.
The constraint
Paid acquisition was scaling faster than the funnel could convert.
A ₹35L/month D2C brand is growing, but creative fatigue and PDP friction keep pushing CAC up whenever spend increases.
Performance movement
Numbers with a baseline.
Modeled scenario metrics show how the commercial system could move when the constraint is addressed.
2.0%→2.4%
+20%
2.6×→3.1×
+19%
What changed
Fix the constraint. Then scale.
01
Split creative reporting by hook and concept instead of judging isolated ad IDs.
02
Build a 20+ monthly creative-testing rhythm around problem, proof and demonstration angles.
03
Match winning ad messages to dedicated PDP sections and landing-page variants.
04
Scale only while blended CAC and contribution stay inside agreed guardrails.
What the result means
More spend becomes possible because conversion catches up with acquisition.
The commercial win is a lower blended acquisition cost at a higher spend level—not a single-channel ROAS spike.
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