₹900→₹720
↓ 20%
Growth Scenario
Strong traffic, weak merchandising and too little creative learning.
A ₹60L/month apparel brand has healthy demand but sends broad campaigns into a catalogue with uneven product economics and inconsistent PDP conversion.
The constraint
Strong traffic, weak merchandising and too little creative learning.
A ₹60L/month apparel brand has healthy demand but sends broad campaigns into a catalogue with uneven product economics and inconsistent PDP conversion.
Performance movement
Numbers with a baseline.
Modeled scenario metrics show how the commercial system could move when the constraint is addressed.
₹2,350→₹2,550
+9%
1.6%→1.9%
+19%
What changed
Fix the constraint. Then scale.
01
Segment campaigns and feeds around hero products, margin bands and inventory depth.
02
Test creator, styling, product-detail and social-proof concepts as separate learning tracks.
03
Use bundles and cart thresholds to improve AOV without relying on blanket discounting.
04
Route spend toward products that can support both demand and contribution margin.
What the result means
Media efficiency improves because merchandising becomes part of the growth system.
Instead of trying to scale every SKU equally, demand concentrates where inventory, conversion and margin line up.
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